Morning has broken. You are ready to face the world with renewed vigour – surely today has to be better than yesterday on the productivity front. You settle down to breakfast, and in between mouthfuls you fire up the Facebook application on your smart phone.
“Let’s see if there’s anything creative on Facebook aside from the usual literary quotations everyone seems to be posting these days,” you say to yourself.
Facebook finally loads up and voilà! you have lost another five friends. Your friend tally has gone down from 999 yesterday to 994. Cupping your face in both hands you let out a sigh. Getting your friend tally up to 2000 is proving a lot more difficult than you ever anticipated and you are beginning to take this knock back quite personal. Vanitas, your “real life friend,” has already reached the Facebook friend limit of 5000 friends. Better still, she recently set up a Facebook fan page to accommodate the army of friends still trickling in.
You feel so dejected. It doesn’t really matter to you that Vanitas doesn’t even know or communicate with the vast majority of her Facebook friends. As far as she’s concerned, Facebook friends aren’t like “real life friends.” You really don’t need to know them or network with them, you simply collect them like one would collect shoes or handbags. After all, having an army of Facebook friends does wonders for ones online credibility.
Get a grip of yourself buddy! People may “unfriend” you on Facebook for a variety of reasons. They may have decided that the friendship wasn’t worth maintaining or they may have shut down their account altogether. Believe me, some people will even “unfriend” you simply because of your friendship with someone they aren’t comfortable with (for instance, their ex partner). Big deal? Vanity upon vanity equates to compounded vanity.
The advent of Facebook mirrors that of the mobile phone. Before its evolution, we didn’t think we needed it. But now that we have it, we almost cannot live without it. We even sometimes wonder how we ever coped without it in the first place.
Unless you use it to promote your business, Facebook and other social networks shouldn’t be taken too seriously. So what if your Facebook friend tally isn’t rapidly moving north? What’s this got to do with the price of crude oil?
You’re so vain, I bet you think this post is about you…………………